Spotify’s New Multiyear Partnership with The Duke and Duchess of Sussex’s Archewell Audio Promises Podcasts That Will Inspire
Telling and listening to uplifting and entertaining stories have been a vital part of many of our lives this past year. Today, Archewell Audio, the newly-formed audio-first production company created by Prince Harry, The Duke of Sussex and Meghan, The Duchess of Sussex, has announced a multi-year partnership with Spotify to produce podcasts and shows that tell these stories—and inspire even more.
Under this exclusive partnership, Archewell Audio will leverage Spotify’s global reach—with 144 million Premium subscribers and 320 million monthly active users—to spotlight powerful and diverse voices and perspectives.
“What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction,” The Duke and Duchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we all are.”
Ahead of the new year, Archewell Audio and Spotify’s Gimlet studio will release their first offering; a holiday special hosted by The Duke and Duchess that will feature stories of hope and compassion from inspirational guests in celebration of the new year. In 2021, The Duke and Duchess will produce and host podcasts that build community through shared experiences and values.
“The Duke and Duchess of Sussex may live in California, but the power of their voices rests in their status as citizens of the world,” says Spotify Chief Content and Advertising Business Officer Dawn Ostroff. “That they are embracing the extraordinary capacity of podcasts on Spotify while also seeking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling. We are proud to partner with The Duke and Duchess and look forward to listeners hearing directly from them and the other creators that they will be elevating via our global platform.”
The first complete series from Archewell Audio and Spotify is expected next year and will be available to stream for free on Spotify. Follow the show page here and take a listen to the trailer below.
